Archive for the ‘Business’ Category

 

Posted on May 16th, 2010 by by Theresa

Lost in Translation

‘Con Canon, tu puedes’ works almost as ‘You can with Canon’, the ‘con’ and the ‘Canon’ resonating in a similar way to ‘can’ and ‘Canon’. Not all advertising slogans translate so well, though, and on occasion the marketing whizzes have screwed up big time. You would not, perhaps, expect a Spanish drinks manufacturer in the 1950s […]

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